Realtors can emphasize social marketing by choosing the right platform, promoting the area, posting consistently, using videos, chatting with the audience, and being authentic.
In the past, real estate agents relied on traditional marketing and cold calling to pitch for home and property buyers. However, those days a long gone with the penetration of social media.
Today, the real estate industry depends on social media marketing to enlighten buyers.
Realtors have realized that home buyers are not just interested in a licensed agent; they want a person who has their interests at heart. They are looking for an agent to help them understand the complex process of owning a property.
A real estate social network will help you build trust with potential clients. You can create informative content that generates dialogue. Real estate social media marketing can also enable you to share advice and nurture an ongoing relationship with renters, buyers, and other sellers.
Furthermore, social media can help you generate leads for your real estate business. Despite these obvious benefits of social media marketing, most real estate brands do not take it seriously and fail to maximize its efficiency.
This article presents 10 tips to help you tweak your real estate social media marketing strategy to achieve better results for your brand.
1. Invest in the right platform
As a realtor, your target audiences are people who are likely to invest in a property or buy a house. Which social media network do you think they are likely to be in?
While TikTok and Instagram are widely used social media platforms, most subscribers on these platforms are less likely to invest in real estate. Investing in LinkedIn, Facebook, and YouTube would do you good because the demographic you should target dwell on these platforms.
Why not combine Facebook, LinkedIn, and Instagram to advertise your real estate business.
Below is how you can differentiate social media platforms:
- Instagram: Use killer photos and videos of the property and its surroundings. You can also repost YouTube videos and use Instagram stories.
- Facebook groups: Create a Facebook group to generate engagement, more views, and interactions with local and international audiences.
- YouTube: You can create a library of real estate videos on your channel or repost them on Facebook and Instagram.
- LinkedIn: Take advantage of LinkedIn for real estate to learn from other professionals and connect with potential partners.
- Twitter: Twitter can provide you with hot news to keep you informed about what is happening in the industry.
- TikTok: You can create short viral videos on this platform to generate real estate leads.
2. Promote the area and the house
Besides the house’s design and awesomeness, home buyers also want the good and ugly of the town where the house is built. Unfortunately, most real estate social media posts only highlight basic demographic statistics and flowery information about the region.
Use your real estate social network to give potential clients a deeper understanding of the town where the house you want them to buy is. Point out the good and the bad of each neighborhood.
Take advantage of Twitter handle such as “@CityOf…” to mention the street of the property, thus enabling clients to search more about the city.
Your blog posts can also talk about the town’s pros and cons for investors. By providing an in-depth description of the house and the area, you give your clients reliable information to facilitate their decision-making.
3. Incorporate real estate quotes in your real estate social media content strategy
Every marketer will tell you that creating the ideal content for your business is difficult. As a realtor, you want a simple quote that will keep your audience glued to your content, propelling them to focus on buying homes.
One way to add luster to your content is to include funny real estate quotes. Sharing funny quotes and testimonials will likely generate conversation, thus helping you build camaraderie and trust with your audience.
You can incorporate images of funny real estate quotes into your real estate social media post. I saw an image post with the words “TEN THINGS YOU DO WHEN SELLING A HOME” #1 Call me. (I’ll handle the other 9).
You can also add real estate sayings, inspirational quotes, and testimonials to show who you have worked with.
4. Optimize your content with real estate hashtags
Although many people misunderstand hashtags as a gimmick for looking for social media likes, you can use this tool to create interactive Facebook posts and generate engagement to your content.
Hashtags also allow potential clients to find your real estate brand. Including real estate hashtags in your social media posts enables buyers and homeowners to discover you.
As a realtor, you can also discover buyers and opportunities using reels hashtags. This allows you to target your audience with the right content.
You can use generic real estate hashtags such as #real estate, #broker, #forsale, #homelisting, #mortgage, #dreamhome, etc. Alternatively, you can also use real estate agent hashtags (#investmentssales, #realestatebroker, #homebuyer) or customize your hashtags #[Real Estate Team Name] #[Target Neighborhood], #[Brokerage Name], etc.
Search for keywords and include them when creating relevant brand and location-targeted hashtags. Experiment with various reels hashtags and change them depending on what you find successful.
5. Vary content between platforms
Social media marketing content for a Facebook post may not be ideal for Instagram or Twitter. Therefore, copying and pasting content from one social media channel to another may not be an excellent idea.
You should repurpose your content to resonate with your target audience on a given platform. For instance, when posting on Instagram, focus on photos and videos and include keywords in the brief descriptions.
On the other hand, Facebook and LinkedIn audiences want well-written long content. Generating content is no easy task, so tweak your content to suit the platform you want to publish.
You can share links to your articles using hashtags on your Twitter handle to direct potential audiences to read them. When you vary your real estate social network content to meet the need of each user, you will likely build lasting relationships and generate leads.
6. Use social media marketing videos
Today’s social media audiences are more attracted to video than ever before. Businesses that use videos generate more engagement and grow faster than those that don’t.
You can create simpler videos like Reels, Instagram stories, or TikTok. Alternatively, you can go Live on Facebook to connect with your followers and generate conversation. Therefore, don’t forget videos as you write killer real estate content.
7. Post consistently
Social media platforms reward consistency. The more you post quality content, the higher your chances of going viral. Your audience expects to hear from you regularly to keep you in their minds.
Competition in the real estate industry is high; if you only post once in a while, you will not stand out. Your audience may not regard you as an industry leader.
Regardless of the social media platform, you choose to use, ensure you post at least twice a week. If you show your audience that you are available online, they will likely trust you and take your opinion seriously.
8. Be yourself
Some realtors have no time to create social media content, so they delegate this function to others. It is good to outsource experts for video editing and social media account management; however, you should write your own content.
You will likely resonate with your audience because you understand the market more than a freelance writer who may have no expertise in real estate. So, invest time creating interactive posts that speak to the heart and minds of your followers.
Posting flat and generic blogs will do you no good. Your audience wants to hear from you. You can treat them by posting intriguing videos on how your real estate business addresses their pains.
9. Include clear CTA and contact information
Why are you posting content on your social media page? Most realtors want to attract potential clients to their sites so that they can buy a product or service.
This is where a call to action comes in. Ensure you have included clickable links that can lead clients to your website.
Is your contact prominent on your real estate social networks? Your audience should see how they can reach you; otherwise, they may switch to your competitor.
10. Chat with your audiences
If you want to catch prospective customers’ attention, be online and promptly respond to their questions.
Home buyers rarely call real estate agents nowadays. They go online to chat with companies on Facebook or send direct messages on Twitter. If you are not there to respond to their messages, they search for a similar company that can address their questions.
Be on the lookout for these questions and use them to start a conversation with your followers. Provide informative information and encourage them to invest.
11. Use social media Ads
You can use social media advertising to supplement other real estate marketing strategies. For instance, real estate Facebook ads are relatively cheap, allowing you to pay only when someone clicks your ad.
Social media platforms push paid ads to relevant audiences. So, choose the right platform with most of your target audience and design a catchy ad for the business. You can pay for adverts on Instagram, Facebook, LinkedIn, YouTube, Pinterest, and Twitter.
Social media platforms are a good place for realtors to market and promote their services. However, it requires planning and understanding your audience to make the right investment. These platforms are worth your time and energy to reach potential clients looking for your services. Choose the right platform and focus on how to get your message across.